After talking about how to do lead generation with Facebook Ads , today I want to focus on a very important topic, namely the costs of Google Ads . Google Ads Costs: How to Or rather, to be more specific, com and increase results without increasing the cost of advertising on Google . There’s no trick, there’s no weird magic. Simply remember to pay attention to a factor that is very often ignored and which very often leads to a budget dispersion that can be avoided. What is this factor? I’m talking about locations: the geographical targets of the campaigns ! What I mean? Normally, when a campaign is activated on Google Ads , the geographical target is defined: Italy, or perhaps just some regions of the North.
However as is normal it is not at all certain that all
The regions and geographical targets on which we promote ourselves have the same performances . How much does Google Ads cost? Cost per 墨西哥数据 Lead by region Let’s see a specific example. From one of our clients. We have activated. A campaign targeting as a conversion rate of 10.97% and a conversion cost of €21.0as a conversion rate of 2.27% and a cost per conversion of €96 (see image below) How t this way it is likely that the performance of our campaign. will increase without increasing the budget. With a really simple operation that with just a few clicks can bring you an advantage that is practically immediate and at nods. Performance Click on the image to enlarge And he spent some budget. Maybe the total budget is low. Google Ads Costs: How to But we need to think about the opportunity : does it make sense to keep Tuscany “lit”?
Or is it better to “switch it off” so that that
Budget is redistributed to more virtuous regions? It is an opportunity to be evaluated above all by measuring this data over long site data periods. Clear? How to distribute your. Yourself. And check if they are all converting in the. Same way. If yes, then leave it as is. Otherwise , if you find very important differences in conversion rates and costs you need. Makes sense to keep that region within the geographic target of our campaigns if it makes sense to eliminate it , we can decide to decrease the percentage of budget that. Google will allocate to the region. What can this optimization lead to? That with the same budget. If I eliminate for example Puglia, Veneto and.